La Bella made “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20th Anniversary Issue, "The 20 Who Mattered," featuring players and companies that shaped Rock ‘n' Roll. Come discover “The Original Vintage” with The Bender strings!