The Atomic Hawx Prime 100 GW is an all-mountain ski boot with a medium fit and flex, perfect for men with a medium build.

• The Atomic Hawx Prime 100 GW is the perfect ski boot for the most people and in the most situations – a medium-width ski boot with a medium flex. It offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, it’s designed with Prolite – a revolutionary light construction with added reinforcements where needed. With a 100 mm last, it’s made for medium-width feet, and the pre-shaped 3D Gold liner gently hugs your feet from the start – and feels even better after the thermoforming Memory Fit process that customizes the shell and cuff. The GripWalk sole provides a more upright and relaxed position when standing on flat ground yet when in the binding automatically assumes a more dynamic, athletic stance. Ideal for recreational skiers looking for real-deal performance with ski-all-day comfort, this boot is the definitive answer.

BOOT FIT

• Medium

SKILL LEVEL

• Advanced

Key features

Memory Fit

• Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.

3D Ankle and Heel

• A pre-formed, anatomical ankle and heel area provides a precise and comfortable fit.

100 mm Medium Last

• Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.

Other Features

Prolite

• Revolutionary light construction with supportive reinforcements in key zones.

Energy Backbone

• Reinforcement in key zones giving extra strength and edge grip for powerful skiing.

PU / PU

• Polyurethane (PU) plastic delivers great skiing performance, suspension, and progressive flex.

Cantable GripWalk Grip Pads

• Fitting current Hawx Ultra, Prime & Magna, these GripWalk pads allow the use of canting shims.